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      <image:caption>Brian Callow has spent the last 11 years mastering seasonal mushroom cultivation. Learn from his journey of innovation and sustainability, developed in collaboration with industry experts.</image:caption>
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      <image:caption>Meet Brian Callow, the founder and co-owner of What The Fungus, has dedicated his career to mastering mushroom cultivation. With a background in sales and hospitality, Brian has led the company to success through innovation and community engagement.</image:caption>
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      <image:caption>PCB version 1, Arduino Mega shield. Using ethernet jacks for sensors, a color screen and some LED indicators.</image:caption>
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      <image:title>Home - We are a Summerland-run business that offers a sought after variety of gourmet mushrooms to the culinary industry throughout the Okanagan, BC.</image:title>
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      <image:caption>Our in-house expertise consists of mycology, arboriculture, marketing strategy, sales, and hospitality. We have collaborated with a team of mushroom experts on sustainable low cost and innovative farming practices, and have initiated a mushroom culture-trading program for unique species...</image:caption>
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      <image:title>Merchandise - WTF T-Shirt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Merchandise - WTF T-Shirt &amp; Hat Bundle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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